ILMA by Bhumika Sharma and Nitasha Sharma has earned its place among the Best Fashion Designers Label of the Year, celebrated for its refined approach to minimalism and artisanal elegance. Based in the culturally rich city of Jaipur, Rajasthan, ILMA operates with a team of 19 passionate creatives, designing for the modern woman who values grace, comfort, and craftsmanship. With a dedicated online presence, ILMA continues to reach global audiences without compromising its handcrafted essence.
What makes Label ILMA truly stand out in today’s fashion landscape is its commitment to slow, sustainable, and thoughtful design. Each piece is an expression of refined simplicity as crafted from locally sourced fabrics and grounded in artisanal techniques. Their signature use of Kota Doriya, a traditional textile from Rajasthan, forms the soul of their creations. Unlike mass-produced trends, ILMA focuses on made-to-order pieces that can be customized to each client’s measurements and height, ensuring every outfit feels as personal as it looks timeless.
The brand’s delicate yet powerful aesthetic has caught the eye of many celebrities and stylists across India’s fashion and entertainment industries. From Janhvi Kapoor and Kiara Advani to Vidya Balan, Radhika Madan, and Tisca Chopra, ILMA’s creations have adorned some of the most celebrated names. The label has also found among top influencers like Kritika Khurana, Urmi Daga, and Isha Bohra, further amplifying its online presence. Notably, Aneet Padda wore an ILMA saree in the movie Saiyara, while Mrunal Thakur was seen in their elegant suits for Family Star.
Recognized by major fashion media platforms such as PopXo, The Times News, Indian Express Indulge, and WhoWoreWhat, Label ILMA’s journey is an inspiring story of mindful growth. The seamless blend of modern silhouettes with traditional techniques has positioned it at the forefront of India’s new-age fashion wave.
A major milestone in 2025 was the brand’s feature in the film Saiyara, marking a proud cinematic moment for the founders. Additionally, the team introduced automated custom sizing on their website, making the bespoke process even more accessible for global customers. This innovation reflects ILMA’s blend of traditional artistry with forward-thinking technology as bridging heritage with modern convenience.
Looking ahead, Label ILMA is set to unveil its new Winter Collection, featuring both casual and festive designs a direct response to the overwhelming success of their last casual winter line.
With 60,000 plus Instagram followers (@label_ilma) and a growing community of loyal clients, the brand continues to embody elegance, sustainability, and the timeless charm of Indian craftsmanship—rightfully earning its title as one of the Best of 2025.
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