February 29, 2024


A sexual health & wellness brand has announced the launch of its unique and witty campaign, #TakeBoldCareOfHer collaborating with Ranveer Singh. He has joined them as a co-founder and has been working with them for more than a year. With this campaign, the wellness brand wants to normalise the conversation around men’s sexual health. This refreshing approach aims to change how society discusses men’s sexual health issues. It also highlights that these issues are very common but at the same time, very easy to solve.

The campaign also stars famous internet personality Johnny Sins – featuring in his first-ever ad for an Indian brand. The brand film is a comical parody of a typical Indian TV drama that will leave you in splits. It skillfully tackles the issue at hand, normalizing it through hilarious sequences, and presents a scientifically proven solution. Written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad is directed by Ayappa KM. Tanmay and Ayappa have previously worked together on many successful ad campaigns, like the Rahul Dravid x CRED ad. The brand film was produced by Earlyman Films, one of the leading ad production houses in the country.

Ranveer Singh on the brand and the campaign

Ranveer Singh spoke about the brand, “I’m here with sincere intent to use my influence for raising awareness and making a positive impact. The campaign is more than talk; it’s a mission that I am deeply connected to. I’m here to bring a change in how we address men’s sexual health. Aiming for tangible solutions and millions of lives impacted all across the country.

The campaign marks a pivotal moment in the history of Indian brands, talking to men who have long suffered from sexual health concerns in silence due to embarrassment and judgment. This compassionate initiative aims to break through outdated stigmas. It aims to bring taboo topics into the spotlight and send a clear message. ‘You are not alone and help is always available!’

Also read: Exclusive: Contrary to rumours, Ranveer Singh was always the first choice for Don 3, not Ranbir Kapoor!



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