February 29, 2024


Actor-model Poonam Pandey has been in the news for all the wrong reasons for quite some days. The actress staged her death to create awareness about cervical cancer. However, she has been at the receiving end for faking her death and hurting sentiments. In response to the uproar, Schbang, the agency responsible for the contentious campaign, issued a public apology on social media.

Poonam Pandey creative agency issues apology over death hoax

The official handle of Schbang shared the apology post. It read, “Yes, we were involved in the initiative for Poonam Pandey to spread awareness about cervical cancer. To start off, we would like to extend a heartfelt apology- especially towards those who have been triggered as a result of having faced/having a loved one face the hardships of any kind of cancer”.

The post further mentioned that the controversial move was in lieu of the mission to spread awareness about Cervical cancer. The company also shared that Poonam Pandey’s mother had battled cancer and hence, she knows the emphasis of this disease. “Many of you may be unaware but Poonam’s own mother has bravely battled Cancer. Having been through the challenges of battling a disease like this at such close personal quarters, she understands the importance of prevention and the criticality of awareness, especially when a vaccine is available.

There was no change in people’s curiosity regarding Cervical Cancer when our Honourable Finance Minister mentioned it no less than a few days ago during the Union Budget. This act by Poonam has now resulted in making ‘Cervical Cancer’ and its related terms the most searched topic(s) on Google. This is the first time in the history of this country that the word ‘Cervical Cancer’ has been on 1000+ Headlines”, the post further read.

For the unversed, Poonam Pandey’s ‘death’ news was announced in a post shared on her official Instagram handle on Friday, February 2. However, on Saturday afternoon, the actress came out in a video statement and revealed that she is alive. She argued that the motive of her death news was to create awareness regarding cervical cancer. It did not go down well with everyone and several celebrities lashed out at her.

Also Read: Babil Khan blasts Poonam Pandey for faking death due to cervical cancer: What the f***, this is the worst way to raise awareness



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